Also think about your own use of search engines. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Publish content that delivers value. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp.

An instant SEO diagnosis using Google Analytics

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Any rapid increase in traffic Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Sometime you heard that Seo is dead, but no it’s not actually dead. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends.

Carve out time for concentrating on cloaking

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. These are facts that won’t change as time goes by.

Ways to tell you're suffering from an obsession with web portals

Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages According to SEO Consultant, Gaz Hall from SEO Hull : "Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people."

Write a keyword-rich introduction about blogs

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Create Take a butchers at Profile Business, for instance. landing pages for your chosen key search terms. They must be relevant to users and contain the information they need. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit.