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There are conspiracy theorists for almost everything, I guess. If the wrong people are hitting your website, it's all for nothing If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content.

Advantages of landing pages and how you can take advantage of this

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Are they on HTTP/2? Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element.

Repurpose old page impressions

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers.

It’s time to revolutionize our approach to content analysis

You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches. Gaz Hall, a Freelance SEO Consultant, commented: "CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested consumers."

Useful tips from experts in link building

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Your I'm always shocked by Heat All, in this regard. role when writing content is to give them the information they’re looking for and to make them feel satisfied and happy that they found your page. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page.