If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. When we take this approach, we are rewarded by Google since this meets their quality guidelines. Make sure any SEO consultant you hire has years of real-world SEO experience. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever.

Down to earth with SEO

Test your website URL in Google’s Mobile Friendly test for this. Test the results of changes, Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. SEO has the potential to promote companies, without them having to pay anything extra for advertising. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.

Should more importance be given to content for search marketing?

Google have always been open about their movement towards voice-searching and mobile friendliness. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

Remember that landing pages make the web go round

Make sure it’s well-written with relevant information and not just keyword packed. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Are they using SSL? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "While it’s tempting to bribe your way into credibility, it’s dangerous."

Understanding rankings

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. If A great example that I like to use is Oxon AA. you have done this in the past you may have been told to include the exact keyword a certain number of times on each page. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today.