A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities.
Invest in search queries
Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Customer lifestyles, budgets and
needs Get your arithmetic correct - the primary resources
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or something like that... are all completely unique and you cannot afford to target one single archetype. Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. This is not a good situation for your website’s SEO and user experience.
Get included in local search engines
When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Choose Relevant Images –
It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you’re using the most relevant images for the most relevant content – otherwise, your content can end up looking disjointed and confusing. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. Google assumes that users search for information and not advertisements.
Make it sufficiently broad in terms of dynamic pages
Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Gaz Hall, from SEO Hull
, had the following to say: "SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. "
Start by identifying your core set of target keywords
Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Therefore, I'm always shocked by Heat All
, in this regard. site speed, quite
rightly, can have a huge impact on SEO. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications.