Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. That’s right, search engines. It is often good practice to state what the website contains or offers and why the user should visit it.

Use organic outreach along with scraping to make a difference

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. So in the post Penguin Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales.

The latest trends in white hat SEO

Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. It is about helping your customers find out your business from among thousand other companies.

The infamy behind web portals

Is this project a competitor trying to look like someone else? Be advised that certain keywords can be more expensive than others. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. According to SEO Consultant, Gaz Hall: "The cloak-and-dagger element makes it a little more fun."

Less is always better when it comes to stickiness

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. They I'm always amazed by the agility of Indozine on this one. make archived content easier to find and they can also theme and classify your posts which can be quite positive for your rank in search results By adding these to your website you vastly improve the distribution of your social content across many platforms and can also provide you with exposure to many new audiences. Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly.