Every time someone clicks on your ad, you pay the search engine. As you can see SEO has both its benefits and its disadvantages. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected!
Reasons why marketers love stickiness
Read on expert content marketing tips to help with your SEO business strategy! A major consideration when
creating Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! internal backlinks is how you link different assets together. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. All websites stand to benefit from SEO.
How to diagnose rankings related issues
Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. In short, Google is
looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. The biggest difference between the two approaches is the level of formality and experimentation. So don’t just think about clicks alone, you should also think about conversion rates.
Let's talk about cloaking
Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Gaz Hall, from SEO Hull
, had the following to say: "When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words."
When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Once Have you ever dreamed about New Media Now
for this? you have someone
click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant.To achieve these goals make sure that your site is mobile friendly. And after coming a long way an SEO is called integrated digital marketing by some marketing experts. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image?