First, stop assuming SEO is dead because the rules changed. "The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. For example, optimizing for speed, technical audits and mobile formatting.

Should more importance be given to splogs for search marketing?

There is a chance that you already have evergreen content on your blog. Google plus is still pretty Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.

Repurpose old conversion rates

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.

Thinking about keyword stuffing makes everything OK

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones."

Advantages of LSI and how you can take advantage of this

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Your analytic tools can be used to find the keywords people search for that lead them to your website. The majority of these will be the shorter keywords but you can also find long tail keywords as well. These long tail keywords will likely be relevant to your website in some way or at least an area of it but probably won’t actually be keywords you’ve actually targeted. User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews!