Lessons I learned about long tail search

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. There are a number of off-page optimization strategies that can improve a …

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This year will be the year of search queries

Can you go learn the basics of SEO? Writing solid website content is challenging, but not impossible. With planning, focus, and proper resource allocation you can create excellent content that entices readers and engages website visitors. One of the most important SEO factors nowadays is a website’s content. If …

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Invest in reporting

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. This knowledge helps us determine the best strategy and …

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What everyone ought to know about authority sites

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Keyword Stuffing has no …

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Make it sufficiently broad in terms of RSS feeds

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media …

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Things that make you love and hate white hat SEO

However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally …

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Repurpose old forums

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. When sites in your network pick up your announcement and link to your …

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Reasons that marketers love gateway sites

How do you really get your SEO content to rock? You promote it! Get people to it. It’s important to monitor the backlinks your site is accumulating These larger websites are typically eCommerce sites, or blogs which have been running for a long time. The biggest factor in the …

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How to really understand doorway sites

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. If you don’t want to spend any money on a keyword tool, you …

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I urge you to think about SEO

It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO …

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Consider forums at the inception

Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs …

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Write a keyword-rich introduction about blogs

Also think about your own use of search engines. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Publish content that delivers value. Common …

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Useful tips from experts in link building

There are conspiracy theorists for almost everything, I guess. If the wrong people are hitting your website, it's all for nothing If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. When you are at the top of the search results …

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Lets look at our approach to page impressions

this is done in several forms. There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. We also recommend checking Google Tag Manager to take …

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Lessons I've learned from mobile search

Start focusing on your visitors, on the people that want to buy your product or services. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Canonical URLs, help search engines understand that there is only a single version …

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Make SEO campaigns the main focus of your marketing tactics

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. If you have the money, you can …

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Start by identifying your core set of target keywords

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Most of your …

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Great ideas about link building to share with your colleagues

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Once the search targets are properly identified, all other decisions will naturally flow from that. Getting high rankings on search engines can be very difficult. It …

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Unlocking the mystery of onsite SEO

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site …

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Quick tips regarding search queries

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. When …

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Adjust your appearance in search by utilising analysis

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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Search marketing implications related to mobile search

Well it’s true! Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. SERPs (search engine results pages) are not solely determined by …

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Expand your widgets as necessary

Ensure the number of visits and new visitors from within your target market is increasing. This defeats Google’s purpose since providing valuable information to users is the goal. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into …

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